Video Promo Concept

Promo Video — The Shades Effect Collection

Conceptualized and directed a promotional video for The Shades Effect NFT collection, featuring a dynamic lottery machine animation to creatively showcase the randomness and uniqueness of the minting process.
Developed the full visual and animation concept, including graphic direction, storyboard, and thematic styling. The animation was executed in collaboration with a freelance animator under my creative supervision.